Miguel Ablaza



UX/UI Designer

  1. - FOR
  2. tabachoy.io

  1. - TYPE

Web Application

One of the things I love about UX Design is discovery. Sometimes you go into a project with your personal opinions and assumptions. Then you actually do the research. Sure, some of your assumptions can be true, but other times they can be so far away from the actual problem. This project is one of those instances.


Sneaker culture has surged within the past decade. The demand for sneakers have caused companies to be creative in how to sell their product. This rise has also cultivated new technology. Shoppers started to become unable to simply purchase coveted items through the websites. If the online traffic was too high, the site may crash. Companies would begin to roll out other options such as online raffles or mobile applications. One negative outcome of this culture has been the creation of “bots.”

These “bots” bypass online systems in order for a consumer to purchase an item directly. There’s a negative stigma involving these “bots” akin to cheating. Even worse, the bots typically only benefit those that can afford them, leaving most people out of luck.

This client came to me with the motivation to change the game. tabachoy.io is going to be a free bot that allows users to purchase their coveted item. I say item because this web app will not only apply to sneaker sites, but any other industry that can benefit from this type of cycle.

Assumption: A free bot would level the playing field for all users.

Question: How do we design the bot?

Competitive Analysis

Here is the sample group of competitors I came across. They will not only serve the foundation of design inspiration, but to show a broad competitive analysis. I could not find any that are already free. They all have a user base already, however there are some that have more clout than others.


I asked a sample group of users general questions about their experience with bots. I found that there wasn’t unanimous opinion on a free bot shaking up the game. There were concerns in security, reliability, and the allusion of free turning into profit.

New Question: How do we get users to use a free bot?

From the research, I was able to create three personas. These personas represent the general target audience users the bot could reach. Next I did an empathy map exercise for each one. Finally, I created journey maps that depicts the users emotions throughout the process. The product can be built/designed around their pain points, and trying to eliminate them.


In order to get the users to use a new, free bot we need to build a product that is reliable, trustworthy, and attractive while easy to use.