Apps done right can be a big opportunity for companies to capitalize on. A lot of them are simple utilities to help with daily tasks such as the calendar or calculator. Others are handheld versions of their web platforms. Some essentially both. Amazon, Google Maps, and Facebook to name a few. This case study will show the potential for an app to have huge ROI for a company, as well as enhance the usability of its platform as a whole. In this case, an adult sports league.
DISCLAIMER: I WAS NOT PAID, ENDORSED, NOR AM I SELLING THE PRODUCT OR AFFILIATED WITH FXA. THIS IS A PROJECT WITH INTENT OF PROPOSAL AFTER TESTING IS COMPLETE.
I tasked my self as a UX/UI Designer for this project. It is currently a one-man project, but I hope to pitch it to the stakeholders (league owners). Maybe then, it can be brought to fruition with a development team.
The main problem was that in order to answer inquiries a team would have to go through the website. Although there is mobile site, it is not optimized and tends to slow-down when loading. We as players(and humans) expect things at the snap of a finger. When someone messages a group, there is a higher percentage of hearing from at least one person in that 10 person chat. It’s either faster for them, or more convenient than loading a website or checking their email.
Moving forward, I plan on adding more features before I propose it to the league. I believe three great features can be added:
When it’s proposed, I hope I can go through a full cycle of the UX process and collaborate with a team to conduct further testing to reach this concept's potential.