Miguel Ablaza

FXA: The Player's App

- ROLE

UX/UI Designer


- FOR

FXA Sports


- TYPE

Mobile App


Apps done right can be a big opportunity for companies to capitalize on. A lot of them are simple utilities to help with daily tasks such as the calendar or calculator. Others are handheld versions of their web platforms. Some essentially both. Amazon, Google Maps, and Facebook to name a few. This case study will show the potential for an app to have huge ROI for a company, as well as enhance the usability of its platform as a whole. In this case, an adult sports league.


DISCLAIMER: I WAS NOT PAID, ENDORSED, NOR AM I SELLING THE PRODUCT OR AFFILIATED WITH FXA. THIS IS A PROJECT WITH INTENT OF PROPOSAL AFTER TESTING IS COMPLETE.

Position


I tasked my self as a UX/UI Designer for this project. It is currently a one-man project, but I hope to pitch it to the stakeholders (league owners). Maybe then, it can be brought to fruition with a development team.


Kickoff


A lot of teams rely on each other to keep them updated and going through the site themselves. Facebook groups, group texts, etc. would be the main form of communication for information on games, teams, fields, and more. Players would rather wait on hearing from their group texts instead of loading the website to check themselves.

Penalty Flag


The main problem was that in order to answer inquiries a team would have to go through the website. Although there is mobile site, it is not optimized and tends to slow-down when loading. We as players(and humans) expect things at the snap of a finger. When someone messages a group, there is a higher percentage of hearing from at least one person in that 10 person chat. It’s either faster for them, or more convenient than loading a website or checking their email.

Gameplan


An app optimizes the use of the website into a mobile device with real time information from simple tasks like registration and field finding. Like opening a group chat, the app can be just as quick. The app would only have the essential functions to keep operations from slowing down. However, it would add certain features that could address certain inquiries commonly asked amongst teams such as finding an open field to practice.

Overtime


Moving forward, I plan on adding more features before I propose it to the league. I believe three great features can be added:


  1. Huddle AKA Group Chat – With the research I gathered from teams using emails, chats, messenger, etc. I realized that a group chat could be the perfect addition to the app to allow the players to communicate for whatever needs they have. More users on the app could result in…

  2. Jumbotron AKA More Sponsors/Ads – I wouldn’t really call it Jumbotron though(okay maybe they can call it Jumbotron to whatever company the league pitches to). The more users in the app could result in great ad space for potential sponsors. These sponsors could in-turn pay for the app to run or go live, and then just continual revenue for the league after that.

  3. Tickets AKA Attendance Notification – Polls are usually created in Messenger to see what teammates are coming to the game. If the app has a feature like this, it could deter the use of Messenger and heighten usage of this app.


When it’s proposed, I hope I can go through a full cycle of the UX process and collaborate with a team to conduct further testing to reach this concept's potential.